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The Profitable Idea
Section 1: An Introduction to Creating & Curating a Profitable Idea
What is the Profitable Idea? (0:54)
Why Small Businesses are Important (1:01)
TPI Course Objectives and Outline (2:17)
Meet the TPI Team (4:07)
Takeaway Documents Introduction and Samples (0:40)
Knowledge Check Introduction (0:26)
How to Give Us Feedback (0:38)
Section 2: Profitability
Small Business Stats (1:00)
Current Business Opportunities (1:01)
All Things Profit (3:43)
Securing Your Income (0:43)
Building Your Business (1:21)
Asset Building (1:15)
Step Function of Cost (0:54)
Most and Least Profitable Industries (1:09)
Profitability Goals (1:06)
Profitability Knowledge Check
Section 3: The Profitable Idea Model©
The TPI Model Overview and How to Access the Model (0:44)
The TPI Model Overview Tab (0:54)
The TPI Model Expenses Tab (1:46)
The Profitable Idea Model© Takeaway Documents
The Profitable Idea Model© Knowledge Check
Section 4: Revenue Generation
Revenue Starts with Prospects (0:15)
Building a Prospect Database (1:22)
Growth in Prospects (1:07)
Define the Prospects (1:54)
Target Market Examples (3:23)
Defining Prospects Based on Needs (1:32)
Targeting Business Prospects (0:42)
Reaching Prospects (0:32)
Reaching Prospects by Type of Business (0:30)
Reaching Prospects by Website Sales (1:17)
Reaching Prospects by Social Media (1:48)
Reaching Prospects by Email Marketing (1:21)
Reaching Prospects by Online Ads (1:01)
Reaching Prospects by Online Marketplaces (0:32)
Reaching Prospects by Direct Mail (2:10)
Events Add Prospects (1:15)
Direct Sales Process for Reaching Prospects (1:45)
The TPI Model: Prospecting (2:16)
Revenue Generation Knowledge Check
Section 5: Sales
Close Rates (2:12)
B2B Sales Conversion Rates (0:55)
Forecasting Sales & Revenue - Retail (1:30)
Forecasting Sales & Revenue - Online (1:08)
Forecasting Sales & Revenue - Consulting/Coaching (1:30)
The Impact of Retention (0:53)
Partnership Marketing (1:37)
The TPI Model: Sales (1:35)
Sales Knowledge Check
Section 6: Pricing
Pricing Strategies (1:14)
Examples of Average Prices (1:34)
Pricing Exercises (2:33)
Pricing Models (0:47)
Selling Wholesale (0:57)
Breaking Even Examples (1:14)
Pricing Considerations (0:55)
The TPI Model: Pricing (2:32)
Pricing Knowledge Check
Section 7: Startup Costs
Average Startup Costs and Examples (0:52)
Rent Expenses (0:54)
Funding Sources for Entrepreneurs (1:21)
Monthly Payment Examples (0:38)
The TPI Model: Startup Expenses (2:00)
Startup Costs Knowledge Check
Section 8: Budget Forecasting
The All Important Budget (0:38)
Variable Expenses (0:32)
Fixed Costs (0:23)
The TPI Model: Variable Costs (2:43)
The TPI Model: Fixed Costs (1:38)
Budget Forecasting Knowledge Check
Section 9: Profitability Assessment and Out Years Review
The TPI Model: Read Out for Year One (3:36)
The TPI Model: Read Out for Future Years (1:26)
TPI Model Dashboard (3:49)
Final Informative Knowledge Check
What is the Profitable Idea?
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